Ep. 042 – The Quadruple Bottom Line: Integrating Faith and Purpose in Business with Abigail Stearns

In this episode of the It Matters podcast, I had the pleasure of welcoming Abigail Stearns, the marketing lead for BAM Canada (Business as Mission Canada). Our conversation delved into her journey as a young leader, her passion for genuine relationships, and her commitment to personal growth and development. We explored the importance of being missional in business, emphasizing that Christian leaders have a unique opportunity to align their work with their faith. Abigail introduced the concept of the "quadruple bottom line," which includes profits, people, planet, and purpose, encouraging leaders to think beyond traditional business metrics.